Converting Customers to Buyers
You’ll often hear web marketing specialists talk about boosting website traffic – after all, what’s the point of your website if clients are not finding it? However, converting that traffic into paying customers is the ultimate goal of any successful website promotion campaign.
Many companies today invest their time and money to increase the visitor count to their websites through web promotion initiatives such as pay-per-click campaigns, search engine optimization, and affiliate marketing. These are proven methods that deliver serious results in terms of driving customers to your website.
However, if your website attracts a steady volume of visitors but those visitors leave without making a purchase, signing up for a newsletter, or subscribing to a service, the time and money you’ve invested to attract them hasn’t paid off. Attracting visitors is only half of the job. Converting visitors to customers is what justifies your marketing efforts.