AdWords Website Optimizer Review
Google Website Optimizer allows you to test different combinations of elements on your landing page to landing pages with the highest possible Return on Investment (ROI). Website Optimizer is a powerful tool for getting into the psyche of your customer and greatly improving conversion rate and ROI.
In this article, we’ll discuss how you can improve your conversion rate and increase your ROI by testing various landing page elements and implementing the combination that is most successful. We will study the effects that different content components such as title, image, product description, and call to action have on the conversion rate of your website visitors.